layer experiential ideas

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In brainstorming, I use a specific method to layer experiential ideas. These layers add depth to the idea and make it more appealing. A parallel is Jackson Pollock’s approach to create layering in his painting which he referred […]
extreme brainstorming

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Not all brainstorming is greenfield, pie in the sky, and anything goes. Sometimes you get a square peg in round hole situation. This is what I refer to as extreme brainstorming. These sessions assess your skills as a […]
idea fusion innovative brainstorming

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Have you ever has a brainstorming session where the ideas were okay, but nothing really wowed you?Or have you ever felt the ideas out of your session have been done before?Finally, did you ever wish you pushed the […]
method acting inspired brainstorming

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There are many ways to inspire people prior to brainstorming. In my experience, one of the most effective ways is a Da Vinci method called the Mimic. The Mimic requires participants to walk in the shoes of people […]
power of the hook

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In songwriting, the power of the hook is special. I find singers sharing their songwriting process engaging. Sometimes the singer discusses their approach they use to write songs. For example, what came first, the lyrics or the melody. […]