layer experiential ideas

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In brainstorming, I use a specific method to layer experiential ideas. These layers add depth to the idea and make it more appealing. A parallel is Jackson Pollock’s approach to create layering in his painting which he referred […]
inspirational approach of sampling

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One of my favorite Da Vinci methods is Idea Fusion. With this method, you take existing innovative ideas into your session to inspire your team. I always thought of this method as Idea Sampling. And it is what […]
Speed Kills: Hit Singles in 30 Minutes or Less

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Sometimes speed kills, especially when it comes to writing a hit single. Lady Gaga once said, “If it takes you longer than, like, ten to thirty minutes to write a song, it’s probably not a good song.” Sometimes […]
madness in the method

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With method acting the actor loses themselves within the character. It’s not a role they turn on or off, rather they transform their life into the role. There are many intriguing stories where actors took method acting to […]

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I see a lot of similarities between improv and brainstorming. I love interviews where a comedian provides insight into improv in their stand-up, how improv affects their acting, and who would be their dream improv partner. Earlier this […]
inspiration, experimentation, and change

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When researching my book, I became mesmerized by the documentary Echo in the Canyon. Sometimes in music history a place becomes the epicenter for inspiration, experimentation and change. This was the case for Laurel Canyon in the mid-sixties. […]
power of the hook

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In songwriting, the power of the hook is special. I find singers sharing their songwriting process engaging. Sometimes the singer discusses their approach they use to write songs. For example, what came first, the lyrics or the melody. […]
Muscle Shoals: An Artist's Inspirational Location

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Muscle Shoals is an enigma in music history. This small town in Northern Alabama attracted many artists in the late sixties and seventies due to its unique sound. This inspirational location had a profound affect on many artists […]